A boutique store that shaved seconds
A small retailer noticed slow product pages dragging on mobile. Without touching code, they enabled image compression in their CMS, switched to WebP for catalog photos, and turned on a built‑in CDN. Lab audits immediately improved, but the real revelation came weeks later: field data showed faster content paint and fewer bounces on cellular networks. Conversion rate rose modestly yet meaningfully. The team celebrated with screenshots in chat, proving that steady, accessible steps can grow revenue without a rewrite.